AmazeVR, the company behind the groundbreaking 10-city VR concert tour “Enter Thee Hottieverse,” is teaming up with Timex, named the # 1 watch brand in the world by Rolling Stone, for an interactive user experience featuring the cult classic Timex T80 watch. After arriving at the theater and putting on their “Hottie-mounted displays” (VR headsets) in the pre-show, fans will immerse themselves in an interactive VR game before experiencing the VR concert. While playing the game, each fan’s avatar will be wearing a 3-D version of the Timex T80 watch on their wrist. This partnership shows how storied brands can use emerging technologies and music to reach new audiences in compelling ways.
“We are thrilled to partner with Timex, who are demonstrating the power of VR to connect with consumers in a way that is both authentic and unmissable,” said Jamie Burgess, AmazeVR’s VP of Business Development. “As we continue to develop and roll out more VR concerts, we are excited to do so in coordination with brand partners such as Timex to deliver unparalleled experiences for music fans.”
Integrating the Timex brand into AmazeVR’s concert experience is just the latest innovation for the company. After investing years of R & D into the concert VR experience, AmazeVR brings a mix of 9K cameras and Unreal Engine-based software effects to bear on the first-ever VR concert tour.
“Our partnership with AmazeVR brings revolutionary technology to the Timex brand, an arbiter of style and timekeeping – IRL and now virtually,” says Shari Fabiani, SVP Brand Marketing and Creative Services for Timex Group. “Legions of ‘Hotties’ will get to experience our iconic T80 watch in a fresh new way for the first time.”
Fans will be part of this pioneering partnership between AmazeVR and Timex. Influencers will share ticket giveaways for the chance to Enter Thee Hottieverse and experience this group-interactive, immersive VR concert, and can be entered to win on timex.com.
Beginning in Los Angeles on April 5 and ending in New York City on July 3, the tour will hit AMC Theatres nationwide while giving fans the chance to experience a fantastical and intimate VR performance that, thanks to AmazeVR’s proprietary motion-capture technology, will be unlike any other. Powered by AmazeVR’s innovative technology, the tour heralds the dawn of a new era of VR concerts that will make the experience accessible to all.
Tickets for Enter Thee Hottieverse are currently on sale at AmazeVR.com.
About AmazeVR
AmazeVR is a VR concert platform company that brings fans closer to artists than ever before.
Headquartered in LA with offices in Seoul, AmazeVR creates experiences with renowned, bold artists, featuring crystal clarity and unprecedented proximity through live-action 3D footage combined with environments using a proprietary Unreal Engine-based VFX
pipeline.
AmazeVR creates VR concerts in fantastical new worlds that are widely accessible to fans, distributing through movie theaters and eventually at-home VR. For more information, visit amazevr.com.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.
Join Timex on social media: @timex
For more information, please visit http://timexgroup.com.