Just about everyone in the music industry marked March 2020’s Friday the 13th as the beginning of the COVID crisis in America; the day SXSW was shut down.

After a virtual 2021, participants are coming back with a worldview and creative palate that never would have emerged without the worldwide isolation. The 2022 edition of SXSW is marked by the juxtaposition of togetherness and new forms that allow artists to reach fans up close and personally augmented, not hindered, by technology.

Here are four new types of experiences not to be missed by those with an innovation mindset:

Megan Thee Stallion: Enter Thee Hottieverse—Check Out the AmazeVR Experience
AmazeVR is doing for VR what MTV did for music videos: creating an entirely new format.

Pop on a headset at SXSW and get a glimpse of something that is about to go on tour in movie theaters nationwide. What?! Yes, in ten cities you’ll be able to walk into an AMC Theatre with other MTS fans. You’ll be handed a Quest headset and in moments you will be so close to Megan Thee Stallion your palms will get sweaty. But as a SXSW attendee, you get a preview first,

March 13-15, 11 am – 6 pm with RSVP. Read more here and sign up here. Not convinced? Watch this MTS video to see what she has to tell you about it.